R&D, AI, innovation, and international expansion at the core of the growth plan for the cosmetic‑industry automation company
Milan, 21 January 2026 – Fondo Italiano d’Investimento SGR announces the entry as majority shareholder in Vetraco S.p.A., a leading Italian company specialized in the design and production of automated machinery for the cosmetics industry.
The investment was primarily structured as a capital increase and completed through Fondo Italiano Tecnologia e Crescita II (FITEC II), the fund with the mission to support the growth of high‑potential Italian technology companies. The transaction confirms the direct involvement of the founding family’s second generation, alongside a strengthened management team. Luca and Paola Guerini Rocco, the children of the founder Gianfranco, will continue to play a central role in the company’s operational leadership and industrial development, supported by two senior executives with extensive industrial and financial experience across Italy and international markets: Alioscia Berto, Chief Executive Officer, and Andrea Scampoli, Chief Financial Officer, both of whom will also co‑invest as shareholders.
Founded in 1974 in Crema, Vetraco specializes in automation and quality control systems for the cosmetics industry. The company holds a leading position in color cosmetics (make‑up) and offers a broad portfolio that spans from powder-pressing machines (for eyeshadows, face powders, blushes, bronzers) to lipsticks production systems, mixers and emulsifiers for powders, creams, and liquids, laser-based decoration technologies, mascara and lip‑gloss filling machines, robotic assembly and quality‑control systems, as well as industrial digital printers for primary packaging. Internationally recognized for its technological expertise, process know-how, and the superior quality of its solutions, Vetraco serves major global beauty brands and leading contract manufacturers. The company generates the majority of its revenue abroad and operates through direct commercial operations in the United States and China.
With its investment, Fondo Italiano, aims to support a new phase of industrial and technological growth for Vetraco. The capital injection will significantly strengthen the company’s Research & Development activities, accelerate product innovation, and expand its offering through the launch of new high‑tech business lines. As part of this strategy, Vetraco will invest in the further advancement of AI-powered quality‑control solutions integrated with patented multicolor lighting technologies, as well as in new platforms and processing solutions to create new products and to reduce the time‑to‑market. In addition, the company will further invest in next‑generation consumable materials designed for durability and reduced environmental impact, contributing to a more sustainable value chain.
Mauro Pretolani, Senior Partner at Fondo Italiano d’Investimento SGR, states: “FITEC II’s investment in Vetraco supports a center of technological excellence in the cosmetics sector, an industry in which Italy enjoys global leadership both in third‑party manufacturing and in the design of advanced machinery and solutions across the full supply chain. With this investment, FITEC II strengthens its presence in a segment marked by strong growth and resilience, supporting a company with deep technological capabilities and a distinctive positioning in automation, innovation, and high‑quality solutions.”
Luca and Paola Guerini Rocco add: “We are excited to begin this new chapter with Fondo Italiano, a partner that shares our industrial vision and our commitment to championing Italian expertise in the cosmetics sector. With more than fifty years of history behind us, we look ahead with the goal of strengthening Vetraco’s technological and market leadership; accelerating its international expansion, and investing in innovation, talent, and new solutions to meet the needs of a rapidly evolving global market. Our decision to remain actively involved in the company reflects our confidence in Vetraco’s growth potential and in the strength of this partnership. This marks a pivotal moment for the company and a tangible contribution to the competitiveness of the Italian cosmetics value chain.”
Alioscia Berto concludes: “This transaction opens a new chapter for Vetraco, where the strengthening of the managerial structure is paired with a clear industrial, technological, and commercial development plan. Our role is to support Luca and Paola in guiding the company through a structured growth path, enhancing internal capabilities and anticipating market shifts.”
The shared business plan aims to accelerate Vetraco’s commercial expansion in high‑growth international markets – such as Asia and Latin America – while consolidating its position as a leading technological partner in the cosmetics industry, a sector undergoing rapid evolution. This strategy is rooted in a broader industrial ecosystem of excellence, Lombardy’s so‑called “beauty valley”, an internationally recognized hub that accounts for the vast majority of Italian cosmetics
production-leading globally with around 40% of worldwide third‑party manufacturing and reaching 60-70% in the luxury make‑up segment.
The investment in Vetraco S.p.A. marks FITEC II’s third transaction. The fund, with assets exceeding €160 million, already holds stakes in Skynet Technology (Retail Technology) and Intrauma (Medtech), and continues to evaluate additional opportunities in strategic technological sectors critical to the competitiveness of Italian industry.
Fondo Italiano d’Investimento SGR was advised by Bonelli Erede on legal and tax matters; EY‑Parthenon and EY for financial and ESG due diligence respectively; Antexis Strategies, led by Laura Amadesi, for business due diligence; and ITER Advisory for China due diligence. Vetraco S.p.A. was supported by Deloitte as financial advisor, the accounting firm BNC, and the legal firms Benelli‑Sacchi and Mina.
